The Relationship between Technology and Modern Life as a Double-Edged Essay

The Relationship among Technology and Modern Life as a Double-Edged Sword - Essay Example It is obviously obvious from the conversation that generally, innovation has become so regular it is no longer idea of it as â€Å"technology.† The existences of these everyday things have gotten vital and ordinary; like microwaves, vehicles, and PCs. Innovation has carried numerous advantages to science, medication, and helps in propelling human potential; simultaneously, it has, additionally, permitted the improvement of grievous weapons moved employment showcases from difficult work, and makes human reliance. In the course of the most recent 300 years, innovation has been created, enhanced, advanced, made out of date, and supplanted. The vast majority today can't envision living in a period that originates before clinical inoculations, phones, and lights. Examination clarifies that there are â€Å"Four Developments in the Human Condition† that have permitted the headway of mankind into its advanced society loaded up with the mechanical studies of the present. We have ceaselessly continued to discover new developments and approaches. 1. Symbolism and Symbols: The improvement of language, expressions of the human experience, and religion; mankind started applying implications to symbolism and imagery. 2. All inclusive Order and Theory: The development of reasoning (800 to 200 BCE) and ideas of creation, the celestial, the universe in general; truth-chasing. 3. Trial and Plausibility: The improvements of present day science, starting during the 1600s. Intelligent intuition centers around plausible answers. 4. Praxis and Plausibility: Essentially the act of thinking about human and social repercussions of logical and innovative activities. From the steam motor in 1730 and the electric battery in 1800 to the vehicle in 1885 and the phone in 1839, the advancement has been nonstop; It is stunning to perceive how imaginative and the degree of creativity that people have figured out how to accomplish, change, improve, and build up the modified nature of society and that of individual human life. There are numerous supporters of innovation. There are a few people who feel that logical headway and mechanical prospects ought to be the focal point of mankind. Anyway numerous others accept that innovation offers comfort, yet in addition contributes vigorously to air contamination, natural pollutions, removal of species inside biological systems, can cause mental reliance among clients, and are not worth executing over the long haul. In reasonableness and, as expressed beforehand, there are various upsides and downsides identified with innovation and its essence and impact inside present day society. The two sides make quality contentions concerning the positive and negative angles and ramifications of present day advancements and its different applications. There are 10 featured commitments or impacts of innovation introducing its most noteworthy advantages to present day human culture; these commitments incorporate 1. Simple access to data, permitting anybody to discover answers to address and handle ideas that they might not have recently approached. 2. Improved correspondence, which has permitted more noteworthy trades and collaboration between people groups over the world. 3.

Functions of Management Essay

The accompanying will remember the four significant elements of the executives for a social insurance setting, how these capacities apply to overseeing others, significant jobs for human services administrator and pioneer in the expanded medicinal services industry and the most huge perspective identified with health awareness the board that I might want to pick up by taking this class. The four significant elements of the board in a medicinal services setting are: arranging, arranging, controlling and driving. The four capacities referenced all work connected at the hip while overseeing others or while being overseen. Every chief is relied upon to be a pioneer of their area of expertise and ensure that patient’s needs are being met. A pioneer must be efficient inside the division to achieve things as checking in patients, calling patients to help them to remember up and coming methods and arrangements, referrals, and protection approval, paper work should be efficient to ensu re that everything is done all together and address. Sorting out make it simple for changing of movements between representatives. Arranging comes in to play when calendars are mapped out to ensure that enough human services laborers are available for each day’s remaining task at hand. It additionally help to design around a doctor medical procedure plan, etc. Controlling encourages the administrator to keep center around work execution which thus assists with building associations with representatives and patients because of the dynamic contact. Driving in the board is significant and the obligation is more. A pioneer is liable for preparing, division gatherings, work timetable and objectives to be practiced every day without trading off the consideration for every patient. Arranging assumes a significant job for a human services administrator and pioneer in a broadened social insurance industry, without preparing it puts a medicinal services office in danger of not having the option to perform well beyond for their patient’s human services needs. As indicated by Harvard business â€Å"In expansion to arranging the everyday requests of an occupied and complex association, medicinal services administrators should likewise have the option to assess and comprehend the effect of elective consideration conveyance models†.

ACT Scores Matter for College Admissions

When Don't SAT/ACT Scores Matter for College Admissions SAT/ACT Prep Online Guides and Tips Have you begun looking into how to apply to college?You may realize that most school destined understudies take the SAT and ACT. Be that as it may, exactly how significant would they say they are, and when would you be able to escape without taking them? How about we see when SAT and ACT scores are significant for school affirmations, and when they're definitely not. At the point when SAT/ACT Scores Matter As a rule, multi year universities place a great deal of significance on your SAT and ACT scores. Your evaluations and secondary school classes may have distinctive educational program and levels of trouble among schools. Along these lines, it's hard for confirmations officials to think about up-and-comers' scholarly status on secondary school classes alone. The SAT and ACT speak to an endeavor to gauge understudies' abilities, information, and potential on a similar playing field. In case you're applying as a solid scholastic prime example - for instance, you have high evaluations and solid extracurricular association - you need your grades to strengthen your scholarly accomplishment. In the event that this portrays you as an understudy, at that point your SAT or ACT scores matter an extraordinary deal.(Below, we'll talk about how scores factor into the condition for understudies applying as competitors or to seek after a unique ability, such as moving or expressions of the human experience.) Particularly specific schools likewise need to see SAT Subject Tests, as a standard proportion of your dominance of a specific subject in school, similar to science, math, or Spanish. Snap here to see the total rundown of SAT Subject Tests and find out about what they spread. The most effective method to Find Your College Requirements Universities express their government sanctioned testing prerequisites on their affirmations sites. Notwithstanding which tests they require, you need to comprehend what scores you have to accomplish. This article reveals to you bit by bit how to set objective scores that will place you in the best situation for admission to your picked schools. On the off chance that your secondary school utilizes Naviance, you can likewise observe information from understudies that went to your own school. Naviance gives you what scores they had and in the event that they were acknowledged or dismissed from your schools of intrigue. With clear objectives and compelling test prep, you canachieve your objective scores and apply to schools where you have a solid possibility of affirmation. For the a considerable lot of you to whom SAT or ACT scores are significant, you can begin getting ready by noting any of your inquiries regarding the tests. When are the best dates to take the SAT or ACT?How would you be able to focus on and accomplish an ideal score? Furthermore, how is the SAT scored anyway?The ACT? By altogether understanding the tests all around and doing some genuine prep to prepare yourself, you can accomplish scores that fortify your secondary school record and demonstrate your scholastic greatness to entrance advisory boards. Presently we should take a gander at certain exemptions - schools with test-discretionary and test-adaptable approaches. At the point when Scores Don't Matter (or Matter As Much) - Test Optional and Flexible Schools As of late, an ever increasing number of schools are de-stressing, or in any event, doing endlessly totally, with state sanctioned grades in their confirmations choices. A few schools have a test discretionary arrangement, which proposes that it's up to you whether your scores mirror your scholastic capacity and you need to send them. A few schools simply propose you can quit, while others accentuate that scores genuinely are discretionary and won't influence your odds of confirmation one way or the other. This is frustratingly dubious, correct? I'd recommend looking into the school's site or calling its affirmations office and requesting that they clear it up. Except if the school truly focuses on that scores are genuinely discretionary, it's presumably a smart thought to in any case step through the exam and send them. Taking into account how serious confirmations are, solid grades could be one all the more method to increase an edge and stick out. Here we've assembled the complete rundown of all the test discretionary and test adaptable schools, alongside their particular desires. Look at it to check whether any of your schools of intrigue don't require the SAT or ACT for affirmation. On the off chance that you believe you can't accomplish solid scores and the tests would haul down your application, at that point it may be a smart thought to hold off on sending those in. Once more, you ought to consistently check with the school to clear up what their position toward SAT and ACT scores truly is. One eminent exemption is Hampshire College in Massachusetts. They will essentially dismiss any grades that are sent their direction. Their approach states, Not at all like 'test-discretionary' foundations, we won't think about SAT/ACT scores paying little mind to the score. Regardless of whether it's an ideal score, it won't weigh into our appraisal of a candidate. Some test discretionary schools are Bates, Bowdoin, Smith, University of Texas at Austin, and Wesleyan, among various others. Another methodology that schools have embraced is to be test adaptable. This implies you can send the SAT or ACT, yet there are different choices also. Generally these different choices are sending three SAT Subject Tests or three AP tests, in the event that you feel they better mirror your work as an understudy. NYU, for instance, says, To be qualified for affirmation, candidates are relied upon to submit results fromone of the accompanying testing choices: The SAT Reasoning Test; or The ACT with Writing Test; or Three SAT Subject Test scores; or Three AP test scores. We've taken a gander at the arrangements of four-year universities, however shouldn't something be said about your special profile as a competitor? To begin with, what are your SAT or ACT prerequisites as an enlisted competitor? Applying as an Athlete In case you're being enlisted as a competitor, you are in all probability experiencing NCAA Clearinghouse. You will at present need to take the SAT or ACT, if your school requires it, however your scores don't need to be as high as non-enlisted understudies. Your SAT and ACT scores are contrasted on a sliding scale and your evaluation point normal (GPA). So if your GPA is on the higher side, you can get by with lower test scores. On the off chance that it's low, at that point you need to score higher on the SAT or ACT to compensate for it. Snap here to find out pretty much all the NCAA prerequisites, what SAT scores you need, and how to accomplish them.This article is for you in case you're an understudy competitor anticipating taking the ACT. Your score necessities may likewise be less tough in case you're applying with an exceptional ability. Applying With a Special Talent Have you distributed books as a youngster? Or then again won national rivalries in spelling or math? Did your ninth grade science test assist researchers with making an advancement disclosure, or have you played violin in an ensemble since the age of 14? In case you're viewed as one of the top achievers in the nation or world in an all around respected ability, similar to music, scholastic rivalries, chess, theater, or move, at that point your SAT or ACT score probably won't make any difference that much. It may be particularly irrelevant in the event that it doesn't line up with your quality. For example, a school probably won't care how well a distributed youngster creator scores in math. A significant number of these understudies get a few media consideration for their uncommon ability and will probably be in close contact with schools to talk about precisely what scores they requirement for affirmation. In the event that the school discovers you an attractive up-and-comer, at that point it will most likely forgo the typical SAT/ACT score desire and acknowledge you with a lower least score. Need to get familiar with the SAT however worn out on perusing blog articles? At that point you'll cherish our free, SAT prep livestreams. Planned and driven by PrepScholar SAT specialists, these live video occasions are an incredible asset for understudies and guardians hoping to get familiar with the SAT and SAT prep. Snap on the catch beneath to enroll for one of our livestreams today! Applying to Art Schools In case you're hoping to seek after studio workmanship, photography, moving, acting, music, or another field in expressions of the human experience, at that point you might not need to take the SAT or ACT. Typically these schools are increasingly worried about your portfolio or tryout. Juilliard, one of the world's driving music schools and most esteemed expressions programs, doesn't require the SAT or ACT. Some other workmanship schools with no SAT or ACT necessity incorporate, Foundation of Art College in San Francisco American Academy of Art in Chicago California College of the Arts Global Fine Arts College in Miami Illinois Institute of Art New England Institute of Art and Communication New Hampshire Institute of Art Two different kinds of schools that don't as a rule require the SAT or ACT for confirmation are junior colleges and exchange schools. Junior colleges Apparently, no junior colleges require SAT or ACT scores. They for the most part have open enlistment and have understudies take a position test in math and English to decide their level in these classes. SAT or ACT scores could absolve you from these tests and decide your situation. Junior colleges offer two-year Associate's degrees in countless projects. A few understudies go into junior college with a 2 + 2 plan, which means they'll finish two years at junior college and afterward move to a multi year school. Following an extra two years, they'll get their Bachelor's qualification from that four-year establishment. There are a few reasons why understudies may pick this arrangement. Two significant ones are setting aside cash or improving their scholastic record. Junior colleges will in general be considerably less costly than multi year schools, so putting in two or three years at one could be a tremendous educational cost saver. For understudies who are not happy with their secondary school grades, they could accomplish higher evaluations in junior college and afterward have more choices for multi year schools. Junior colleges additionally frequently have organizations with state schools that make it simple to do this switch. In the event that you've just been at a junior college for a long time, you as a rule don't need to take the SAT or ACT or send your scores so as to move. The other sort of schools that don't require SAT/ACT scores are specialized and exchange schools. Specialized and Trade Schools Understudies who are

Argumentative Writing with Stylistic Devices

Argumentative Writing with Stylistic Devices The fact that argumentative papers are actually the most difficult papers to write is very common. However, there are many things involved in writing such. On many occasions when you are putting up an argument, people are not buying what you are writing or saying just because it is the truth. Readers usually tend to look at the beauty of what you are putting into words and how sophisticated and stylish it is. This is why you have to do everything possible to garnish your argumentative paper with numerous stylistic devices. There are many of them, but we will treat only 7 of the most popular ones. Rhetorical question This is actually one of the best stylistic devices you can attract attention to your argument with. It is the concept of asking questions for the simple sake of making an effect, and not because you need an answer. It is used to emphasize a thing that is already known, and it does the job of drawing attention or making the audience reflect over the mentioned issue. For example, who will defend the poor if the government does not involve itself in it?. Metaphor This is another great stylistic device. Here, you try to identify a word or phrase as a similar thing to something it does not have any relationship with. It is still a rhetorical tool used to draw attention to a particular situation. It simply highlights the similarities between the two, which may not be existent after all. An example of a metaphor is orange is the new black. Parallelism This is another great device you must form the habit of using here. You try to draw some parallel between parts of the same sentence. It involves using similar structure/construction in several clauses. This is mainly used to give a good pattern to the passage. An example is what you do in the dark will be revealed, what you do in the open will be revealed. Irony Irony is a good device that entails using an expression to give an opposite meaning. Here, what you say is exactly the opposite of what you mean. This is used to show some emphasis and actually bring some level of humor to your argumentative essay. For example, I hate life because it is very sweet. Repetition Another very important device that is used in the course of argumentative essays. Here, you simply repeat words within the same poetic line or within the same sentence in no particular order. This has a way of making the sentence or even phrases very emphatic and also beautiful to read. Many people do not see this as a stylistic device or figure of speech, but that is actually what it is. For instance what is worth doing is worth doing well. Personification This is described as the concept of attributing the characteristics of human beings to animals and inanimate objects. You make it look as if they have human feelings and behavior. This will always make your narrative more lively and interesting. And that is what your argumentative essay needs to make it less official-like and more reader-friendly. An example is â€Å"The proofs hang over this statement to crash it when the time comes. Hyperbole This is the stylistic device for argumentative writing that is also known as deliberate exaggeration. It is seldom used, and it simply means the use of highly exaggerated terms to draw emphasis and attention to your message. An example is The room was seemingly capable of holding millions of people. So, all in all if you are good at argumentative paper writing without these stylistic devices, it’s certainly more than great. But, in case you are eager to emphasize the message and strengthen your persuasion, these are the tools you must use. Make your academic writing more efficient with the means of stylistics. 5.00 avg. rating (2 votes)

Used Techniques For Avoiding Data Theft - 1684 Words

Majorly Used Techniques for Avoiding Data Theft Sumer Shaikh (Student) #1, Tulsidas Patil (Guide) *2 #Information Technology, Sinhgad Institute 1sumer.shaikh0313@gmail.com * Information Technology, Sinhgad Institute 2Email Address Abstract— The rising abuse of computers and increasing threat to personal privacy through data increases interest in protection of data. User of computer system and Internet are increasing worldwide which leads to increase the frequency of Data theft day by day. Data can be anything like personal, property, government, society, etc which should be protected. Maximum all computers can be hacked or hackable by hacker to avoid data theft many well-known security tools are placed to neutralize it. In this Paper I have suggested various preventive measures to be taken to prevent data theft. Key words: phishing scam, firewall, spyware, password, encrypt, security, protection. INTRODUCTION This is the era of globalization. Every part of world is connected potentially to other part. That is why it is very easy to travel data and it takes few seconds to send and receive data. But with advancement of worldwide internet the security of data is important issue. Computer crime is becoming not only disastrous in potential impact but also more attractive to the criminal. There are various techniques, data theft can be prevented.[1][2] This paper analyzes to data security and techniques used to avoid data theft. Data like personal data, government data,Show MoreRelatedThe Security Violations At Tjx1101 Words   |  5 Pagesencryption techniques that they followed which ultimately resulted in gain of access to sensitive customer data by the unauthorized users. A continued trend of this sort will make the customers apprehensive in using their services in the long run.Though the company claimed to have a robust IT system in place, the continuous intrusion attacks by various hackers suggested otherwise. With the increase in popularity of the various CRM softwares, the companies acquired a lot of customer data which helpedRead MoreCase Study : Nissan s Operation Management1514 Words   |  7 Pagesplace, which involved international connections, relationships and deals with suppliers. In this essay, Nissan’s operation management functions will be discussed, in addition to the critical path method (CPM) and the program evaluation and review technique (PERT) and how these methods can be fused with the company’s project management. Nissan uses many operation management functions in their business, which includes: planning, organizing, staffing, leading and controlling (Heizer, 3, 4). 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It is a good idea to read a section of text and then return to it to highlightRead MoreThe Big Spiders And The Internet1377 Words   |  6 Pagessomething you walked into while exploring the woods behind the house. It was a minor inconvenience without any immediate danger. The only thing you had to worry about was avoiding the rare big spider that was spinning waiting to pounce on an unsuspecting explorer. Today, the web is widely known as the way to access the massive data highway of networks known as the Internet (Beal). While this web has opened the world up to massive amounts of useful information that extends well beyond the woods behindRead MoreA Brief No te On Cyber Bullying And Or Harassment1728 Words   |  7 PagesMorris worm, and unauthorized access to, or tampering with, information systems, programs, or data. The victim is violated in that his/her personal pics are hacked and used to defame, and also for financial gain. This is a case of a computer targeted cyber-attack. Preparing the affidavit and warrant is complex in as e-evidence is a new emerging form of evidence. As technology advances different techniques are developed to hack a computer system. One of the most common approaches for unauthorized

Discipline And Its Effect On Children - 1693 Words

Discipline is an act by which children learn standards of acceptable behavior and repercussions that they can apply towards greater independence. Although verbal discipline is generally recognized as being more appropriate for children, it may also carry emotionally damaging effects if practiced irresponsibly. Physical discipline is seen to be an unacceptable solution, because of the physical and emotional risks to the child. The goal of effective discipline is to ensure acceptable and appropriate behavior in children and to raise mature adults who will make great decisions in life. So, are physical and verbal forms of discipline more helpful or harmful to children? Discipline is a word that many people including adults and children do not fully understand. Kids see discipline as punishment when they are told that they are bad or if they receive physical harm. Punishment can be positive when there is an added behavior, or negative when there is a behavior that is taken away. For example, a positive form of punishment is if a parent gives a child his or her favorite snack in order for them to remember to use the phrases â€Å"please† and â€Å"thank you† in their everyday language. A negative punishment is if a child misbehaves in school and get his or her toys taken away. On the contrary, discipline is about guiding and teaching children so that they will make good decisions and learn to control themselves. Discipline offers the child an opportunity to do the right thing, and itShow MoreRelatedThe Negative Effects Of Parental Discipline On Children1539 Words   |  7 PagesEffects of Parental Discipline Introduction Paragraph 1 Lead In Parental discipline has several distinct effects on children’s lives, but at the end, all have the same objective. However, the result might be different from the expected. Every child is different and requires a different method of discipline. Physical discipline might be an option which parents might consider to put in use. B. Overview and Background: Many parents might be worried about what type of discipline is essential for theirRead MoreEffects Of Hearing Punishment On Children1563 Words   |  7 Pagespunishment? How about discipline? For numerous children they recall the abuse they have suffered. Meanwhile, others, more fortunate, will possibly recall time-outs or having a toy taken away. According to the Child Maltreatment 2014 report, â€Å"For 2014, a nationally estimated 1,580 children died of abuse and neglect at a rate of 2.13 per 100,000 children in the national population† (Child Maltreatment 2014). This rate is deplorable. More importantly, there is no reason children should suffer neglectRead MoreThe Case Against Spanking By Brendan L. Smith910 Words   |  4 Pagesresearchers has described that physical abuse and spanking can lead to some serious effects in children. Physical punishment can lead to aggression, antisocial behavior, and other negative effects physically and emotionally. The research and st udies have found evidence of abuse to children in short-terms and long-terms. The physical discipline has been viewed as a violation of Children’s Human Rights. Physical punishment of children became a taboo in 30 countries this legal ban is used only as public educationRead MoreCorporal Punishment And Its Effect On Children1617 Words   |  7 Pages Discipline Styles Parenting styles in the onset of any child’s life is a huge determinate of what their future will turn out to be. Parenting styles are the normative prototypes that parents utilize to socialize and manage their children. Different parents employ different styles of discipline to ensure that their children develop to be all-rounded adults. Children who have been nurtured well by their parents turn up as self-regulated with disciplined behavior. Child discipline is thus a key parentingRead More##k Of Parenting Children In The Veldt By Ray Bradbury754 Words   |  4 Pageshow to discipline their kids. In The Veldt, Ray Bradbury uses this parental dilemma to prove his thought that lack of discipline in children leads to grave consequences. His story was written in the 1950s, parenting was a lot more different then it is now, meaning parents were a lot stricter and more involved in their children’s lives. But, Bradbury started to notice that change in the coming years when it came to raising children. So in The Veldt, Bradbury uses the effect of spoiling children, lackRead More stop spanking: save the children Essays1258 Words   |  6 Pagescome to an end. Also known as corporal punishment, spanking is most often used as a form of discipline. Although it is said to have some benefits, the negative consequences far outweigh the good. 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Previous research shows when a parent’s discipline is abusiveRead MoreCorporal Punishment : A Form Of Discipline For Some Parents1551 Words   |  7 Pages Corporal punishment is used as a form of discipline for some parents. Corporal punishment can involve acts such as spanking, and can be viewed through a child’s perspective or an adult centered perspective. However, many parents are unaware of the drastic negative side effects that this form of punishment will have upon a child. These effects can be observed even if the child is spanked a small number of times as expressed by Murray Straus in Ten Myths That Perpetrate Corporal Punishment. AdditionallyRead MoreCorporal Punishment: What Are We Teaching Our Kids? Essay1406 Words   |  6 Pagespunishment as a means of discipline. Arguably one of the most difficult things any parent has to face when raising a child is discipline. Many parents, whether having their first child or already raising a family, often ask themselves: is corporal punishment an acceptable form of discipline and what effect could it have on my child? Like Dr. Spock wrote in his parenting guide, â€Å"The best test of a punishment is whether it accomplishes what you are after without having harmful effects† (Spock NeedlmanRead MorePosition Paper- Child Abuse and Discipline1181 Words   |  5 PagesPARENTAL DISCIPLINE AND ABUSE Parental discipline and child abuse are among the most controversial topics currently, and they cause serious problems for children in the United States. Child abuse essentially focuses on the child’s bad behaviors and gives the child emotional and physical harms. Forms of abuse include spanking, hitting, saying negative things and corporal punishment. In fact, parental discipline is a much more appropriate way of dealing with negative behavior than using abusive

Impact of Social Media on Business Communication

Question: Write about theImpact of Social Media on Business Communication. Answer: Thesis statement: Business communication has evolved and has become indispensible part of the business organisations like Unilever Communication has evolved and has become an indispensible part of the business organisations of today because it connects them to their stakeholders. Business communication has come a long way to reach the level of technology and accuracy it boasts of today. It educates external stakeholders like shareholders and customers about the strategies and policies of the companies. A smooth corporate communication keeps the employees informed about the expectations from them. Today social media has taken business communication to the next level where organisations communicate and connect to the stakeholders over the social sites like Twitter and Facebook. The multinational companies like Unilever use the social media as a part of their promotional strategies to promote their new products. The involvement of social media presents the organisations with an ocean of opportunities. However, the exposure on the social media also presents certain challenges before them. Business communication has come a long way today to reach the speed and accuracy it has achieved today. The advancement of science and technology has helped business communication to be faster which has helped business organisations to align communication with their business objectives. The introduction of mobile phones allowed the organisations and their staffs to communicate with each other even when physical away. The DVD and CDs helped the employees to carry and save data for use anytime and anywhere. This allowed to make trainings and announcements easier and accessible by a large number of employees simultaneously. The evolution of camera as a tool of business communication helped them to be installed on laptops and computers which allow the officials to hold meetings even when they are away physically. This has helped the executives working in the multinational corporations like Unilever to hold meeting and discuss matters with other especially to deal with tough situations. T he future of business communication is extremely bright with science and technology improving by leaps and bounds. High definition closed circuit televisions, webcams and other modern discoveries and innovation are helping the various segments of the companies to communicate with each other on real time basis. For example, a strong communication channel enables Unilever to communicate and control its globally established supply chain. The strong communication between the British Dutch company and the suppliers can be attributed for uninterrupted supply of raw materials and consequent production (Kembro and Nslund 2014). Business communication with the stakeholders like customers, shareholders and suppliers have become so crucial that today all the multinational companies have official website pages to communicate their policies, strategies and even financial results. The most recent develop in corporate communication is that these companies even communicate with the stakeholders ove r Facebook, Twitter and other social networking internet sites. They even use the video sites like Youtube so that interested stakeholders like consumers can view their advertisements and product videos at any given point of time. Unilever even communicates its policies and strategies through newspapers both physical and digital (unilever.com 2017). The companies including the multinational companies are facing some serious challenges with business communication. Business communication has become extremely important today and requires continuously investment in technology. Formal communication channels keep the departments like production, accounting and marketing connected to each other. This ensures smooth flow of operations and production in the companies which goes into satisfying the customers. The continuous production of products allows the companies to cater to the market and earn huge profits. This helps them to lower their cost of production and gain economies of scale. The multinational companies like Unilever have vast financial resources to fuel their investment in upgrading their communication channels using latest technology. However, the small companies with limited resources find it tough to upgrade their communication channels (Zhang and Chun 2016). For example, Unilever declared increase in dividend which mean s that the company needs to communicate the information to its shareholders (MorningstarUK 2017). The British-Dutch company attracts investment from all over the globe which means that it has to spend a huge amount of money to communicate the information worldwide. It may seem a big challenge for Unilever but it definitely a big challenge for smaller companies. Business communication requires continuous investment by the companies in order to update and upgrade them. The companies cannot demean the importance of corporate communication to gain competitive advantage in the market. Today companies encourage transformational leadership and encourage their employees to participate in decision making. This requires the superiors to pass down larger bodies to information to the subordinates. This exposure and sharing of information often exposes the companies to theft of critical information by employees. The companies toady need to upgrade their communication platforms and system to check theft of business information and ensure legitimate sharing (Millerjord and Sundstrm 2015). The risk of theft of information is not only limited to the employees but goes beyond that. The continuous up gradation of communication technology requires companies to hire external firms. The companies often have to share a lot of information with these external bodies which exposes the companies to greater threat of information leakage. This often leads to loss of potentially important data which has serious impact on the companies. This has forced companies to have strict privacy policies to protect their data. For example, Unilever practices a strong privacy policy for the people who use its website to exchange information (Unileverprivacypolicy.com 2017). The multinational companies have strong communication network that has extended to Twitter and facebook. This has made communication with shareholders and customers easier for the companies. This has revolutionised business communication but has exposed the multinationals before greater threats. The multinational companies today share a great deal of information over the digital platform. This leads to undeserved elements and groups getting to know about their strategies and policies. The multinational organisations like Unilever communicate their financial results to the stakeholders through their websites and various other means. The terrorism groups come to know about the financial strengths of the companies and extort them which erode their capital (Mark and Nwaiwu 2015). For example, Unilever had to withdraw products after it received threat calls from unidentified groups. The calls were supposedly made in order to sabotage the company and make it withdraw its products (FoodQual ityNews.com 2017). Business communication has changed and revolutionised the way business is conducted in todays world. It has become so important to the companies that some big companies have assigned departments dedicated to it. Business communication has become an integral part of business strategies. Today organisations communicate their policies to the external and internal which gives them clear idea about them (Turkulainen, Aaltonen and Lohikoski 2015). The world market is dominated by the multinational companies which have operations in several markets other than their home countries. Unilever has its headquarters in London, the United Kingdom and Rotterdam, Netherlands. The company is present in several nations in Europe, Middle East, Asia Pacific, America and Africa. These markets also have the presence of other multinational companies like Procter Gamble which compete with Unilever. This requires the company to integrate all the locations through a strong communication channel that spans th e whole world (Malouf, Selakovi? and Ljepava 2016). The strong communication channels allow the officials positioned in different geographical locations to interact with each other on real time basis and make strategies to take advantage of market situations. Thus, today advancements in business communication have made business transactions faster and accurate (Cornelissen 2014). Business communication is not limited among the officials and goes beyond that. Promotion is a form of business communication which the companies use to spread awareness about its products in the market to create demand. The increasing intensity of competition in the international market space has led the companies use communication as a strategic tool. Social media has become the new space for advertisement and companies use it aggressively to promote their products. Social media has emerged as a way of creating demand and selling products in an aggressive manner. Unilever has over a lakh followers on Twitter where the company interacts with its customers and promotes its new products (Twitter.com 2017). Corporate social responsibility has evolved into a very crucial area for companies for creating image in the society and conduct business. Social media sites Facebook and Twitter have evolved as new platforms where companies advertise their CSRs to create strong corporate image in the society and conduct business. They often appeal to their consumers to be responsible and knowledgeable while using products and websites (Business Insider 2017). Social media as pointed out has no doubt opened a new avenue for business communication and conduct. The companies, especially multinational ones have active presence on Facebook, Youtube and Twitter. These three websites are actually owned by the respective companies, for example, Facebook is an American company which provides social media and networking services. The multinational companies like Unilever use the platform provide by Facebook and Twitter to promote their products in return of a huge sum of money (Tsimonis and Dimitriadis 2014). The promotions create demand which in turn results in sale and consequent flow of huge cash. It can be stated that the new business communication methods like social media website are actually a part of the business strategies. It helps to initiate flow of huge amount of money in the market and holds a powerful position (Coleman and Friedler 2014). One of the most significant developments in business conduct methods of the multinational companies is that they employ resources of the host countries. These companies own powerful subsidiaries which have their own markets to conduct business. Hindustan Unilever is among the biggest subsidiaries of Unilever and owns brands like Lakme and Ponds. It is itself a public limited company and can raise funds by issuing shares in the market. It communicates the vacancies on its official and social media websites to acquire talents from its host markets (hul.co.in 2017). The company communicates its employee expectations through its websites and other platforms like Twitter. Thus, advanced business communication helps the multinational companies help to acquire and manage talents to gain competitive advantage. Today multinational companies are continuously under the impact of global markets. The companies like Unilever are continuously under the pressure to perform and maintain sustainable modus operandi. These challenges necessitate it to manage its suppliers to ensure its acquisition of raw materials is environment friendly. Unilever needs to communicate its sustainable codes to its suppliers spread throughout the world (Richardson 2015). Unilever is a multinational company which has a long product line consisting of brands worth billions of dollars. The company uses its business communication to inform stakeholders about its acquisitions which reflect its financial power. This helps the company to attract investors and business partners which contribute to its business growth. Unilever owns thirteen brands including Dove soap, Sunsilk shampoo and Lipton tea which generate revenue of more of a billion Euros. The company communicates its market capitalisation of more than $231 billion whi ch reflects its high market position (Ft.com 2017). The strong communication channel has helped the company to create a strong image of itself among its stakeholders regarding its products, financial power and social responsibility. Business communication has evolved and expanded its area of importance like never before in the present era. It is no more restricted to exchange of information between the companies and their stakeholders. Business communication has emerged as a critical part of the business strategies of the companies and key to their competitive position. It regulates and supports operations within the departments and even the customers. Social media internet sites like Facebook have given business communication a new dimension. Business communication through social media has emerged into a platform to give end to aggressive promotions of products. Social media sites are owned by companies which get payment from multinational companies who use their platform for marketing. Business communication in form of promotion creates demand and helps transnational companies to sell their products all over the world. Thus, business communication forms contribute towards flow of capital in the market. Busines s communication however has its own shortfalls like data theft and attracting extortion attempts from terrorist groups. References: Coleman, S. and Friedler, J., 2014. 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